Once the production is complete it’s time to start thinking about distribution. This includes sharing the video on your website, distributing it through an email newsletter, asking influencers to share it and putting paid advertising behind it so it gets seen by more of your target audience.

This is the step where you create a script and possibly a storyboard. Detailed scripts are crucial for the filming process, so that your director knows exactly what to capture on camera.


The pre-production phase is a critical part of video production that involves planning all aspects of a project before filming begins. This includes concept development, script writing, storyboarding, equipment and crew planning, and budgeting. A well-executed pre-production process sets the stage for a successful production and ensures that the final product effectively communicates your brand’s message to your target audience.

During the pre-production phase, you’ll want to start by defining your goal and what you hope to accomplish with this piece of video content. It’s also important to consider your audience and what kind of tone you’d like to convey. From there, you can begin the more granular planning process of how to best accomplish your goal and tell your story through video.

For example, you may want to create a video that’s a mix of live-action and animation. Or, you might want to capture more of an authentic-feeling User Generated Content (UGC) style, which can often be more relatable and engaging for viewers. You’ll also need to decide on a final format for your video, as different platforms have unique requirements for optimal playback quality and viewer engagement.

Once you have a clear idea of what your video will look like, the next step is to start creating a production schedule. This will help you keep track of all the moving parts involved in your video project and will ensure that the whole shoot runs smoothly and on time. Developing a detailed shooting schedule is especially important when working with multiple locations or a large cast and crew.

The production phase is where the magic really happens, as your vision comes to life through the lens of a camera. Depending on the scope of your video, this phase could last anywhere from a few days to a few hours as the various departments of directing, camera, lighting, art and more work in symbiosis to bring your concept to life. Whether you’re shooting in a studio or on location, the production phase is where all of your hard work will pay off and your video will come to life!


Once the video footage has been filmed like for a video production company for events, it will be sent off to an editor who will compile all of the individual clips into one seamless and compelling story. They’ll also be sure to include all of the appropriate music and sound effects to enhance the visual appeal of your video. Once the editor is satisfied with their work, they’ll provide you with a preview copy for approval and revisions. If necessary, the editor will continue to make changes until you’re completely satisfied with your video. Once the video has been approved, the editor will export it to its final format and deliver it to you for distribution.

In the world of video production, the distribution phase is the culmination of the entire creative journey, transforming your concept into a tangible product ready to captivate your target audience. This pivotal step ensures that your hard work doesn’t go unnoticed. To maximize the reach of your video, you’ll want to employ a multifaceted approach. Firstly, hosting the video on your website serves as a hub for interested viewers, offering easy access to your content. Distributing it through an email newsletter leverages your existing subscriber base, providing a direct channel to your audience’s inboxes. Collaborating with influencers can amplify your video’s visibility, leveraging their followers and credibility to generate interest. Lastly, investing in paid advertising strategically targets your desired audience, ensuring your video reaches the right eyes. With a well-executed distribution strategy, your video can achieve its full potential in conveying your brand’s message and engaging your audience.

However, the distribution phase should not overshadow the significance of the earlier stages, especially pre-production. This preparatory phase lays the groundwork for a successful video production, ensuring that your creative vision aligns with your brand’s goals. By meticulously planning the concept, scripting, storyboarding, and logistical aspects, you’re effectively setting the stage for a smooth production process. Importantly, this phase is the breeding ground for creativity, where you define your goals, target audience, and tone. The decisions made during pre-production guide the entire journey, dictating the format, style, and feel of your video. In essence, the pre-production phase acts as the compass, directing your video towards its ultimate destination, while the distribution phase is the bridge that allows it to reach its audience. Together, they form a comprehensive and successful video production process, from concept to screen.